These are links to local resources and others I find useful or fun.
Mount Shasta Brewing Company
http://www.weedales.com/ for excellent beer and ale. Where else can you get Shastafarian Porter and Lemurian Lager?
Alpen Cellars Winery is worth the drive and the drive is an adventure. Their Gerwurtzminer is one of my favorites and their prices are very low in comparison to Sonoma and Napa wines. Check them out if you like wine and exploring backroads....
http://www.alpencellars.com/